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I'm basically a visual storyteller with a soft spot for making people feel things.

Whether it’s a brand, a campaign, or just a really good-looking ad, I like turning ideas into something that sticks. Been at it for 9 years, helping brands say stuff in a way people actually care about. People think I can write, but honestly, I just have a very committed relationship with ChatGPT and all things generative AI. Keep reading, and let’s hit the ground running.

EXPERIENCE

Senior Art Director @ Omnicom Production

Mar 2024 - Present

Art Director @ Publicis Groupe

Jan 2021 - Mar 2024

Freelance Art Director @ Havas

Dec 2020 - Dec 2020

Junior Art Director @ DDB Group Singapore

Aug 2019 - Dec 2020

Digital Designer - Junior Art Director @ Hogarth Worldwide

Feb 2018 - Aug 2019

Visual Designer @ Lion & Lion

Jun 2016 - Nov 2017

Download CV

SHINY THINGS

GONG 2024

Silver in Breakthrough on a Budget: Social & Influencer

Silver in Best use of Real-Time Response

Silver in Best use of Social Data & Insights

Silver in Innovative Use of Influencers

Singapore Media Marketing Awards 2024

Gold in Best Data-driven Campaign

Silver in Best Brand Engagement Campaign

Bronze in Best Campaign with a Small Budget

Bronze in Best Use of Social

Effie Awards Singapore 2024

Silver in Internet, Telecom & Software

Shorty Awards 2024

Finalist in ON A SHOESTRING

Finalist in LOCAL CAMPAIGN

Hashtag Asia 2024

Gold in Best Real Time Response / Newsjacking

Gold in Best Social Brand Launch / Relaunch

Gold in Best Social Media Analytics and Insights

Silver in Best Social Media Campaign: TikTok / Douyin

Silver in Best Social Media Innovation

Silver in Best Social Media Partnerships: Influencers

Finalist in Best Social Media Engagement Strategy

Passion. Compassion. Storyteller. Strategic Thinker. Craftsman. Great art director who can even write. I could go on, but I think you're getting a picture of this very talented person.

Shayne Pooley, Chief Creative Officer

June, 2022, Shayne managed Cadey directly

at Publicis Groupe

CLIENTS

Coca-Cola
Dutch Lady
Nescafé Dolce Gusto
Giant
Cold Storage
CompareHero.my
Gini
MSIG
Shu Uemura
Lancôme Paris
L'Oréal Paris
Eau Thermale Avène
Sharp
Koala Matress
Star Cruises
Singtel
Samsung
Huawei
HBO
Google
Canesten
Redoxon
Johnson's Baby
Vivo Smartphone
Guardian Healthy Beauty
SP Group
Ministry of Manpower
Far East Hospitality
The Ferrero Group
Mazda
Invisalign
P&G
Visa
Health Promotion Boards
Gomo
Cycle & Carriage

SKILLS

Advertising Art Direct Photoshop Illustrator Idea Pitching Strategic Content Development Strategic Thinking Social Media Marketing Branding Keynote & PPT Magician Presentation Development Brainstorming Video Editing Storyboarding UI/UX Online Marketing