The boss

Mazda's latest offering, the CX-8 Super Luxury model, is tailored for wealthy families with the Captain Seats.

Forget the corporate boss—we’re putting the real boss in charge. By seating a child in the CX-8’s luxurious captain seats, showing that the CX-8’s luxury isn’t just about status, but about creating the most comfortable, rewarding ride for those who matter most.

Agency: Prodigious Singapore

Client: Mazda Singapore

CCO: Shayne Pooley

Art Director: Cadey Lau

Copywriter: Wayne Fernandes

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