Adult Money Store

Many young adults in Singapore may not feel an immediate need to proactively plan for their financial future.

This campaign leveraging the term "adult money" from TikTok culture. Transforming this popular lingo into a platform, we present our financial planning services and schemes to guide Generation Z in achieving their current goals while also working towards tomorrow's dreams.

Letting Gen Z checks themselves out at the checkout at the Adult money Store

KV:

*This pitch awarded the project to the agency, and the execution is still in progress.

Agency: Publicis Groupe

Client: CPF Board Singapore

ECD: Joaquim Laurel

Creative Director: Dee Reyes

Associate Creative Director: Imran Chaudhry

Art Director: Cadey Lau, Qianhui Tan

Copywriter: Theresa, Desmond Ho

T H A N K Y O U