The Tennis Flood

No ads. No hype. Just a game hidden in the scroll—tiny tennis ball emojis, waiting to be found. Kia Singapore didn’t chase engagement; it made people chase. Tap. Comment. Compete. And when the dust settled, one sharp-eyed player won the ultimate prize: courtside seats at the Australian Open. Two tickets, zero media spend, and a movement that makes people move.

Disclaimer: This is a personal conceptual project created for portfolio purposes only. Kia Singapore has not endorsed, commissioned, or approved this work in any way. It is purely for creative exploration and concept development.

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