Not their father’s Mercedes-Benz

This is a project where I wrote and edited a manifesto just for fun.

Success has evolved, but Mercedes-Benz in Singapore is still seen as a legacy brand for the old guard. This content piece shifts the narrative, making it the choice of ambitious, self-made people who define success on their own terms.

‘Self-made nepo baby’ is a beautiful contradiction—sticky, provocative, and made to spark conversation. It taps straight into the mindset of young, hungry entrepreneurs and high achievers.

Disclaimer: This is a personal conceptual project created for portfolio purposes only. Mercedes-Benz has not endorsed, commissioned, or approved this work in any way. It is purely for creative exploration and concept development.

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